Shop the Look | - Adam Boston Design
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Shop the look

Amara features a shoppable inspiration board full of lifestyle imagery, allowing customers to quickly shop the items featured. You’re able to browse through


Through customer interviews, imagery was discovered to be one of the main sources of inspiration for a large demographic of users. This allowed us to review the full customer experience and pinpoint exactly where inspirational imagery should be featured to help inspire customers. Editorial was a key focus area and a natural fit with matching content. Concepts and prototypes were created and tested to make imagery much more prominent throughout the main user journeys. The shoppable platform also received a full redesign, further aiding customers to easily find what they are looking for by introducing a faceted search navigation.


This project is currently in development, due to be launched 2020.


Further information available on request.