The navigation is essentially a make or break aspect of a website’s user experience. It’s a way for users to find what they are looking for and where they need to go. Expect high bounce rates from frustrated users with a navigation that is misleading or unusable.
As apart of the Editorial project a conceptual IA was created to provide clarity on user journeys through Amara. Previous tree testing had been conducted, providing opportunity for improvement. Areas of improvement across the entire navigation were uncovered through evaluation. Repetitive content was discovered which resulted in a misleading experience, listings under each category had overwhelming amounts of information, 12 or more main navigation labels with no clear hierarchy.
The new proposed IA resolves previous highlighted frustrations, refined categorisation using labels that match the customer mental model.
This project was built up of: User Research + Analysis, Sketching, Wireframing, Prototyping, User interviews + Analysis, Usability testing, UI design.
Further information available on request.
September 25, 2019