Full site header redesign, optimising the experience across all devices (responsive site). Research, user testing and A/B tests were carried out to understand where best to position and include key messaging. Mobile and tablet sees a vast improvement with a streamlined header, free from unnecessary distractions, keeping focus on the user’s task. Desktop has been carefully designed to improve findability through user insight and validated through A/B tests (i.e. ordering alphabetically performed best).
Design was produced alongside a proposed new IA, however will launch independently. Project is currently in development, due to launch Q4 2019.
Further information available on request.
October 01, 2019