Editorial | myUX.pro - Adam Boston Design
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Amara’s online magazine was originally launched in 2011 and had since become the go-to destination for all things interiors design. In fact, it was shortlisted in 2017 for a UK Blog award. It was identified that whilst the blog was driving a huge volume of traffic, it was difficult to convert those readers into shoppers, with a disjointed experience between articles and Amara’s ecommerce platform.


User interviews revealed customers required inspiration to help create a beautiful home, easily find what they are looking for and be confident they’re buying the right thing. With this in mind, the end vision combines elegant editorial articles with easy access to further inspiration by surfacing relevant imagery, categories and products into the heart of their user journey.


This project was built up of: User Research + Analysis, Storyboarding, Sketching, Wireframing, Prototyping, User Interviews with multiple iterations through customer insight.


Project is currently in development, phase 1 launched Aug 2019.


Further information available on request.